SMOOVXXL exists for those who have been overlooked, underestimated, or forced to create opportunities where none were given.

Founded in Philadelphia by Smoov and Mercy Favor, the SMOOVXXL  brand was built from the belief that where you begin should never determine who you can become.

The word SMOOV represents the (S)ilent (M)oves (O)f an (O)utspoken (V)isionary.

“I’M HIM” and “I’M HER” are more than statements of confidence. They are declarations of God-given identity. They are not about standing above others—they are about refusing to live beneath the person you were created to be.

Through premium streetwear and unapologetic storytelling, SMOOVXXL creates pieces that encourage people to recognize their worth, walk confidently in their identity, and find the strength to rise beyond their circumstances.

But our purpose extends beyond Fashion. As SMOOVXXL is committed to empowering the next generation of entrepreneuHIMs & HERs - helping them discover their identity, develop their vision, and create opportunities that may not already exist for them.

YOU CAN’T BELIEVE IN YOUR VISION, UNLESS YOU BELIEVE IN YOURSELF.